Flow is a Beijing based digital agency supporting global organizations in China.

In today’s global economy, establishing a strong digital presence in China is critical for B2B organizations seeking to engage with one of the world’s most dynamic and unique markets. China’s digital ecosystem operates under distinct regulations and platforms, requiring specialized expertise. Flow.asia is your partner in navigating this complexity and achieving meaningful engagement with Chinese businesses.

Flow.asia is a leading digital agency specializing in connecting B2B organizations with the Chinese market. We combine international best practices with profound local expertise to deliver compliant, high-impact digital solutions. From initial research to ongoing management and marketing, we ensure your brand not only exists but thrives in the complex Chinese digital space.

CLIENTS

SERVICES

Research & Audit

Our foundational service provides a comprehensive understanding of your brand’s potential and competition within the Chinese digital B2B landscape.

  • Market Analysis: Identifying key industry trends, competitors, and target audience segments in China.
  • Compliance Check: Auditing existing digital assets for alignment with Chinese regulations (e.g., ICP filing, data security).
  • Gap Analysis: Pinpointing opportunities and necessary optimizations for a successful digital presence.

Social Media

We manage your presence on crucial Chinese social platforms to build brand awareness and engage your B2B audience.

  • Account Creation: Establishing official accounts on key platforms (e.g., WeChat Official Account, Rednote).
  • Account Management: Content strategy, daily posting, community management, and performance reporting.

WeChat Miniprogram

The WeChat Miniprogram is a light-weight application within the WeChat ecosystem, crucial for direct engagement and service provision.

  • Design & Development: Creation of a Miniprogram for lead generation, product/services showcases, or direct contact.
  • Deployment & Compliance: Ensuring smooth submission and adherence to WeChat platform guidelines.

Website

A compliant, fast, and locally optimized website is essential for B2B credibility in China.

  • Localization: Professional translation and cultural adaptation of content, tone, and design.
  • Infrastructure & Compliance: Hosting solutions optimized for speed and reliability within China (ICP filing assistance) and adherence to local legal requirements.
  • Onsite/Offsite Search Engine Optimization: Optimizing for visibility on Chinese search engines, primarily Baidu and Bing.

Marketing

We execute targeted digital marketing campaigns to drive qualified B2B leads and increase market share.

  • WeChat Ads: Strategic planning and execution of targeted advertising campaigns within the WeChat ecosystem.
  • Baidu & Bing PPC: Management of pay-per-click campaigns on Baidu and Bing (a key platform for foreign companies) for maximum ROI.
  • Marketing Collaterals: Development of localized digital assets (e.g., e-brochures, whitepapers) for distribution.